Is your viscometer approaching the end of its life? Are you starting to feel that your trial and error, ‘rheology-light’ approach to formulation is becoming dated? Or are there longstanding product performance issues that you’re failing to gain traction with, where you suspect rheology may hold the answer? If the answer to any of these questions is yes, then it may be time to assess just what a modern rheometer can do, most especially relative to a cheaper viscometer. Here we look at the top five measurements offered by rheometers that enhance their value relative to viscometers and provide some example studies to illustrate the potential benefits.

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